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All books ▸ Getting Real ▸ Promotion

Promotion

Getting Real

What is Getting Real?

Caveats, disclaimers, and other preemptive strikes

The Starting Line

What's Your Problem?

Fix Time and Budget, Flex Scope

It Shouldn't be a Chore

Lower Your Cost of Change

The Three Musketeers

Embrace Constraints

What's the Big Idea?

Ignore Details Early On

It's a Problem When it's a Problem

Hire the Right Customers

Make Opinionated Software

Feature Selection

It Just Doesn't Matter

Can You Handle It?

Human Solutions

Forget Feature Requests

Race to Running Software

Rinse and Repeat

From Idea to Implementation

Avoid Preferences

Test in the Wild

Shrink Your Time

The Organization

Meetings Are Toxic

Seek and Celebrate Small Victories

Hire Less and Hire Later

Actions, Not Words

Get Well Rounded Individuals

You Can't Fake Enthusiasm

Interface Design

Interface First

Epicenter Design

Three State Solution

The Blank Slate

Context Over Consistency

Copywriting is Interface Design

Optimize for Happiness

There’s Nothing Functional about a Functional Spec

Don’t Do Dead Documents

Tell me a Quick Story

Personify Your Product

Pricing and Signup

Easy on, Easy off

Silly Rabbit, Tricks are for Kids

A Softer Bullet

Hollywood Launch

A Powerful Promo Site

Ride the Blog Wave

Promote Through Education

Track Your Logs

Publicize Your Screwups

One Month Tuneup

Keep the Posts Coming

Better, Not Beta

All Bugs Are Not Created Equal

Ride Out the Storm

Keep Up With the Jones

Beware the Bloat Monster

Go With the Flow

Start Your Engines

Next: Hollywood Launch